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In partnership with Visa, The Loyalty Report 2019 is recognized as the industry’s longest-standing and largest global study on customer engagement, loyalty attitudes, behaviours, drivers and disruption.

To leverage the full power of Loyalty, Programs need to work harder to improve the customer experience, help the Brand deliver on its promise, and drive member engagement. In this Executive Summary , we examine six opportunities that will help your program move the needle on key drivers and craft your new Loyalty story for 2019.

• Revisit Personalization
• Rethink Gen Z & Young Millennials
• Remake the Redemption Experience
• Renew focus on the Power of Partnerships
• Reimagine the Member Journey
• Retake on Game Science & Mechanics

Now in its ninth year, the expanded 2019 global report features an unprecedented assessment of over 900 Loyalty Programs, in over 20 markets, by more than 55,000 consumers across a range and 50 attributes of key sectors including:

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Contact us for more detailed report findings, to learn about purchasing the complete report, or to schedule a Customer Engagement Mapping Workshop.