Vendor-Funded Loyalty Bonusing—Key Ingredients for Success



Whether you have an existing member loyalty program or are contemplating one, it is vital to understand the importance of a Vendor-Funded Loyalty Bonusing Strategy—especially if you’re a high- or mid-frequency retailer. When done correctly, bonusing your loyalty program currency can be a highly effective tool to change member purchasing behavior.

Download the whitepaper to learn more about:

- the benefits of Vendor funded programs

- what goes into a Vendor-Funded Loyalty Bonusing Playbook

- the design and tactical requirements and other considerations