The 2025 Public Executive Summary

The world’s most comprehensive, usable, and longest-standing study of customer loyalty and engagement.  

Access highlights from our 2025 study with an overview on the current landscape of customer loyalty and engagement, including Fast Facts, Trending Topics, Key Insights, strategic recommendations and more. 

Download your free copy of the Public Executive Summary and start powering up your loyalty program for meaningful differentiation to drive loyal outcomes. Unpack what stood out most in 2025, including:

• New and important changes in member expectations of program value propositions that are impacting their satisfaction.
• Insights into the expectations and spending patterns of young and affluent consumers.
• Enhancing strategies to address complex threats to consumer confidence in loyalty programs.
• Examining luxury purchase behaviors and consumer expectations across diverse demographics.