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The world’s most comprehensive, usable, and longest- standing study of customer loyalty and engagement.

In its 15th year, The Bond Loyalty Report™ is published across five continents and uncovers essential insights into customer needs and experiences by both age and affluence. Unlock what influences perceived value in financial, experiential, and member benefits; uncover the attitudinal and behavioral signals of your customers.

Each report equips brands with in-depth consumer insights, focusing not only on their own program members but also providing competitive benchmarking against key competitors.

This year, The 2025 Bond Loyalty Report™ will offer a:  

• Base Report
• Sample Boost
• Behavioral Append​