The 2026 Bond Loyalty Report™
The world’s longeststanding, largest,
and most usable loyalty data set.
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In its 16th year, The Bond Loyalty Report™ is published across five continents and uncovers essential insights into customer needs and experiences by both age and affluence. Unlock the attitudinal and behavioral signals of your customers, from partnership-powered ecosystems and AI-driven journeys to emotional loyalty, app engagement, cross-category spend, and brand performance.
This year's report offers a deep examination of the forces reshaping loyalty, and the critical codes brands must break and rewrite to transform programs into true growth engines.
Each report equips brands with in-depth consumer insights, focusing not only on their own program members but also providing competitive benchmarking against key competitors.
This year, The Bond Loyalty Report™ will offer a:
- Base Report
- Sample Boost
- Behavioral Append

