Just as loyalty programs have become a key focus for loyalty marketers, programs have become an integral component of consumers' decision-making process. Canada is one of the world's most highly developed loyalty marketplaces, giving Canadians literally hundreds of choices of loyalty programs to engage with. While loyalty programs offer companies an incredible opportunity to engage consumers, there are many pitfalls that marketers should be aware of.
Our study, The 2013 Loyalty Report: Canadian Edition, looks at these and other important questions. The study offers subscribers an in-depth look at Canadian’s loyalty attitudes and behaviours, including a detailed analysis of the performance of all of Canada's top programs.
The data provides robust learning into what motivates loyalty for brands across six key industries: Financial Servcies, Grocery, Retail, Entertainment and Coalitions.
Click here for the US Edition of the 2013 Loyalty Report.
