Co-Brand Congruence.
A Loyalty Report Chapter Excerpt


Did you know that only 2/5 of Members strongly agree that Loyalty Programs and their associated co-branded credit cards are working together seamlessly?

This report focuses on how consumers view co-branded Credit Cards and Loyalty Programs and the additional value created for customers when these programs are brand-aligned and working in tandem. By purposefully aligning the loyalty mechanics between both their Credit Card and Loyalty Program, Brands create stickier customer experiences—and stronger bonds with Members—than if they operated these programs separately.

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Co-Brand Congruence Report Bond