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Bond Exclusive Webinar

Breaking the Loyalty Ceiling: Transforming Your Program Into an Enterprise Growth Engine

WHEN: Friday, April 24th
TIME: 2:00 PM - 2:30 PM ET
WHERE: Zoom (Virtual)  

The brands winning at customer loyalty today aren’t redesigning points, perks, or program mechanics—they’re making loyalty the connective tissue across their entire organization, rather than a standalone initiative. 

Join Bond’s Chief Strategy Officer, Sean Claessen, and VP of Loyalty & Engagement Consulting, Michelle Sequeira Yee, for a provocative look at how leading brands are transforming loyalty into a true customer growth engine. 

 

You’ll walk away understanding:

  • The real limiter of loyalty success, and why it has nothing to do with program design
  • The KPI shift from program metrics to customer-level growth outcomes  that redefines what performance actually looks like
  • The organizational pillars required to transform loyalty from a program into a companywide growth engine—one that drives behavioural change, measurable enterprise value, and brand amplification as your most defensible competitive advantage

Backed by insights and early release data from The 2026 Bond Loyalty Report—the world’s largest, usable dataset on consumer attitudes and verifiable loyalty behaviours—, this session will give you actionable pathways to modernize your strategy and unlock a stronger, more defensible competitive advantage. 

 

Meet your speakers

Sean

Sean Claessen

Chief Strategy Officer
Bond
Michelle Sequeira Yee_BondBL-01812_10.24

Michelle Sequeira Yee

VP, Loyalty & Engagement Consulting
Bond
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Elevate Your Customer Engagement & Loyalty Strategy.

Connect with us to explore end-to-end solutions tailored designed to build lasting growth. With Bond's customer intelligence, you can understand what you customers really think, say and do.