Leading Customer Experience and Engagement agency appoints new senior hires, expands client roster, and continues to add new strategic roles.
TORONTO and NEW YORK, December 12, 2018—Bond Brand Loyalty, a leading customer engagement agency, today announced significant expansion of its team to support long-term clients and new additions, and Bond's continued leadership position in North America and abroad. Brian Kim recently joined the company as Chief Financial Officer and Yolana Mahony joins as Vice President, People and Values; there are several more key roles to be filled.
Brian Kim, CPA, brings over fifteen years’ experience as a senior finance leader for both large public companies as well as early-stage start-ups, with experience in transformation for long-term sustainable growth. From telco, media, and entertainment to performance marketing, Brian brings experience from posts with Live Nation Entertainment and other industry juggernauts to the charting of Bond's course.
Yolana Mahony has over seventeen years of experience in Human Resources across leading organizations including KPMG, Deloitte, SAP and Amdocs. Yolana’s background blends experiences from professional services organizations that have gone through exciting growth in talent management, including roles in tech-focused companies that consistently drive innovation and creativity within the solutions they bring to their customers.
The addition of Brian and Yolana is just the latest move in a period of significant growth for Bond, placing new talent in key roles and departments. The hiring reinforces Bond’s focus on developing strategies and programs that engage customers through personalized experiences and offers that deliver long-term brand loyalty across key industries, including financial services, automotive, retail, travel, and hospitality. Bond’s well-established customer engagement expertise and deep consulting prowess have led to increasing demand for services that stems from data-driven specialties in research, decision science, and modelling groups, across digital and physical experiences.
“In the three years since our management buyout, Bond has become a leading global customer engagement agency, resulting in very positive growth momentum," said Bob Macdonald, President and CEO. "I’m very proud to be part of a team that is having a significant impact on our clients’ results, and we’re well into the next phase of building an agile, flexible, and nimble organization.” Macdonald further added, “We have seen a significant increase in demand for solutions focused on engaging customers through insights and programmatic strategies that deliver long-term brand profitability for our clients within North America and internationally."
Its customer-centric focus and business growth is a testament to Bond’s commitment to investing in and developing a strong, employee-focused culture that earned the agency a Best Managed Company award in 2018. With a double-digit percentage increase in new roles, Bond continues to add to its 450-person team and is looking for top talent and a wide range of professionals to join the company. Bond encourages interested candidates to view the many open positions and submit their resumes at bondbrandloyalty.com/careers.
About Bond Brand Loyalty
Bond Brand Loyalty is a global customer experience and engagement agency that specializes in building brand loyalty for the world’s most influential and valuable brands. Our mission is to make marketing more rewarding for customers, richer and more resilient for brands, and to deliver profitable business outcomes for our clients. We build measurable, authentic, and long-lasting relationships through a combination of services that includes loyalty solutions, customer experience measurement, marketing and management, marketing research, customer analytics, live brand experiences, and proprietary technology platforms. Visit our website, follow us on LinkedIn and Twitter, or contact us at 1-844-277-2663.