The 2016 Bond Loyalty Report


The leading report on consumer loyalty insights, attitudes and behaviors.

2016_Bond_Loyalty_Report_CDN.pngFor the Canadian Edition of the 2016 Bond Loyalty Report, please click here.

In collaboration with Visa, Bond Brand Loyalty has completed a comprehensive study of key loyalty and rewards programs across North America. The annual study, now in its sixth consecutive year, takes an in-depth look at consumer attitudes and behaviors towards loyalty and reward programs, covering most major industry sectors.

The 2016 Bond Loyalty Report reveals key insights and implications for marketers and program operators, related to relevant topics including:

  • Rankings on over 280 programs across categories including Retail, Payments, Travel, Gas, CPG, Dining/QSR, Hospitality and Coalition
  • Loyalty program trends, attitudes and behaviors of over 19,000 North American consumers
  • Key drivers of overall loyalty program satisfaction
  • Personalization and communications
  • Mobile activity and preferences in loyalty
  • Rewards redemption and preferences
  • Consumer loyalty segments
  • Customer experience in loyalty

Download The 2016 Bond Loyalty Report Executive Summary


Want the fast facts on Loyalty? View and share our 2016 Bond Loyalty Report Infographic