The desire for convenience, and a sense of status and affluence have produced a new breed of customer—one willing to pay for access, benefits, and experiences in numbers never before seen.
According to The Loyalty Report 2018 37% of customers are willing to pay a fee for an enhanced tier or Membership in their Loyalty Program.
Learn how the Pay2Play model will change the Loyalty landscape for many brands.
Reserve your copy of The Pay2Play Report and preregister today!
