L360 Brand Loyalty Webinar

Webinar: Brand Loyalty – It’s the Outcome, Not (Just) the Program

Presented By: Bond Brand Loyalty June 17

The 2014 Bond Brand Loyalty Report: US Edition is a comprehensive study that surveyed nearly 6,000 consumers regarding their preferences, behaviors and attitudes towards the loyalty initiatives in which they participate. The study identifies key themes pertinent to marketers today, and reveals the drivers of loyalty across six key industries, including retail, CPG, payments, travel, hospitality and entertainment. The study captures ‘program’-level ratings for over 160 programs.

Which brand’s programs garner the highest, and lowest, scores from Members? What sets leading brands apart? During the webinar, expect to hear answers to these questions, as well as key learnings about brand love, the role of communications, trust and privacy, mobile in loyalty, and what really drives Member satisfaction. You don’t want to miss this webinar, download it today!

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