Insider Tips To Building Next-Generation Consumer Loyalty Solutions

True Loyalty Series

It costs a business 5-10 times more to acquire a new customer than it does to sell to an existing one, and current customers spend, on average, 67% more than new ones do. Although the loyalty landscape is maturing,consumers are still actively engaged with loyalty programs: 92% of consumers are members of at least 1 loyalty program. Next-generation loyalty programs must create a mutual value exchange that deepens the connection between the customer and the brand.