Critical Factors to Ensure a Positive Customer Experience

Critical Factors to Ensure a Positive Customer Experience

True Loyalty Series

Frontline sales employees have the biggest direct influence on driving positive Customer Experience, brand advocacy and community. An inspired, engaged and loyal employee channel drives better financial results and builds enduring customer loyalty. Companies must evolve their assumptions about channel employees, so they can design more effective programs. Regardless of whether a company directly controls a channel or not, it is critical that the desired Customer Experience is delivered and the brand promise is fulfilled at all times.

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