Visa Extends Sponsorship to Help Benefit Partners Across the U.S. and Canada

Toronto & San Francisco — April 12, 2016 — Bond Brand Loyalty’s industry-defining annual snapshot of customer loyalty and engagement, The Bond Loyalty Report, launches this spring. For 2016, the sixth annual study features an unprecedented assessment of more than 19,000 consumers and over 280 loyalty programs across a range of industries. Visa also continues its role as sponsor of the Bond Loyalty Report, expanding its support to include both the United States and Canada for 2016.

“Loyalty programs are playing an increasingly important role for almost every type of business offering products and services,” said Mike Lemberger, Senior Vice-President, Loyalty and Offers Products, Visa Inc. “Our sponsorship of the Bond Loyalty Report allows us to put data and insights directly in the hands of the companies who want to innovate, differentiate and lead in building high-impact loyalty and reward programs for their customers. We’re committed to helping our partners keep their ‘fingers on the pulse’ of consumer attitudes and behaviors which drive brand loyalty and ultimately grow customer engagement and brand preference.”

Each year the study takes a comprehensive look at key consumer attitudes and behaviors driving loyalty program and payment card success, as well as profiling, rating and ranking leading loyalty programs. The Bond Loyalty Report engages North American consumers to uncover insights on brands and loyalty initiatives used in industries such as retail, consumer packaged goods, financial services, coalition, travel, entertainment, and dining.

“In these rapidly changing times, having the right data and key insights to inform your loyalty and customer experience strategy is essential,” said Bob Macdonald, Bond Brand Loyalty President and CEO. “As a leading brand loyalty agency, we help companies address the ever-expanding need for more sophisticated engagement efforts and are delighted to be working with our partners at Visa, first in Canada and now in the U.S., to help their clients innovate, differentiate and build stronger bonds with their customers.”

Bond Brand Loyalty is a sponsor of the 2016 Card Forum in Los Angeles. At an April 13th presentation titled, Evolving Your Program Experience For An Instant World, Rob Daniel, EVP Client Services, Bond Brand Loyalty and Mike Lemberger, Senior Vice-President, Loyalty and Offers Products, Visa Inc., will discuss shifts in payment loyalty and how issuers can better manage their program costs while enhancing the customer experience.  

The 2016 Bond Loyalty Report launches this spring. To learn more about the report and to sign up for a copy of the Executive Summary, please visit

About Bond Brand Loyalty
Bond Brand Loyalty, Formerly Maritz Canada and Maritz Loyalty Marketing, is a management-owned agency that specializes in building brand loyalty for North America's most influential and valuable brands. Our mission is to make marketing more rewarding for customers, richer and more resilient for brands and more profitable for our clients. We build measurable, authentic and long-lasting relationships through a combination of services that includes loyalty solutions, customer experience, marketing research, customer analytics, live brand experiences and proprietary loyalty technology platforms. Visit our website, follow us on Twitter or contact us at 1-844-277-2663.

For more information, please contact:
Richard Lane