Maritz is announcing the sale of Bond Brand Loyalty to the Bond management team in an amicable buy-out that is a result of divergent business strategies in play over the last several years. Maritz will also continue its current offering of end-to-end loyalty agency and implementation services through its Maritz Motivation Solutions company.
“Bond Brand Loyalty has created a niche offering in the market and I am confident in the ability of the leadership team to take on the ownership role and continue to grow their business,” said Steve Maritz, chairman and CEO of Maritz. “The divestiture of Bond paves the way for Maritz to focus its resources and investments on full service, points-based loyalty marketing programs for large companies through Maritz Motivation Solutions, while freeing the Bond management team to pursue its own strategy and North American client base. We will continue to partner with Bond when it makes sense for our clients and our business.”
According to Bob Macdonald, president and CEO of Bond Brand Loyalty, “Our specialty is helping clients forge stronger bonds between their brands and their customers, focusing on building loyalty across the entire customer experience continuum. We design and implement solutions that address the fluid interplay between formal loyalty marketing programs, the customer experience at the front lines of the business, and the interaction with the brand in the marketplace through experiential marketing.”
Loyalty 360’s Customer Loyalty Statistics 2015 edition states there are 3.3 billion loyalty program memberships in the United States, an average of 29 per household, and membership continues to grow year over year. In addition, the average number of programs in which consumers are enrolled continues to climb – from 10.9 programs per member in 2014 to 13.3 programs per member in 2015, according to the 2015 Loyalty Report. The growth of the loyalty market allows for significant opportunity for both companies.
Maritz Holdings Inc. is a privately-held company. Therefore, terms of this deal will not be disclosed.
About Bond Brand Loyalty
Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, is a leader in building brand loyalty for the world’s most influential and valuable brands. We make the world more rewarding for customers, richer and more resilient for brands and extremely profitable for our clients. We build measurable, authentic and long-lasting relationships through a combination of services that includes loyalty solutions, customer experience, marketing research, customer analytics, live brand experiences and proprietary loyalty technology platforms. Visit our website, follow us on Twitter or contact us at 1-844-277-2663.
About Maritz Motivation Solutions
Based in St. Louis, Maritz Motivation Solutions is part of the Maritz family of companies. It offers consumer loyalty, employee recognition, sales incentive and channel loyalty programs to U.S. and global companies. Maritz Motivation Solutions provides best-in-class program design, and rewards and fulfillment services, including purposefully chosen merchandise and experiences that excite, motivate and recognize people around the world. The people who work for Maritz Motivation Solutions are dedicated to being the best in the business, fun to work with and their clients’ most valuable ally. For more information, visit www.maritzmotivation.com, subscribe to our blog, follow us on Twitter or call 1-877-4-Maritz (1-877-462-7489).