In a world of product parity and increasing consumer demands, the brands that will rise to the top and stay there will be those who find a way to harness their most powerful and differentiating asset – their people. That’s why brands like Apple, The Ritz-Carlton, Disney, Macy’s, and Starbucks are so celebrated when it comes to the brand loyalty of their customers.
Each is a powerful brand that is synonymous with customer experience. It’s time to ask the question: What are they doing specifically with their people that make them so consistently successful and leave the rest behind? To find out, we studied these elite brands extensively and monitored their success in the marketplace.