Brand Loyalty Webinar

Resolving 5 Tensions on the Evolution to Brand Loyalty

Presented in partnership with Loyalty 360.

The past year saw an increasing number of consumers opt-in to a variety of different loyalty programs. The Loyalty Report 2015 study shows consumers overwhelmingly agree that loyalty programs are worth the effort, and it appears the extent to which programs are effective in influencing customer behavior show no signs of diminishing.

But, consumers are telling us there’s work to do to improve programs in the very near future.  As loyalty becomes more crowded, it is more important than ever for brands to identify how to evolve their loyalty initiatives to differentiate and win.

Bond Brand Loyalty, in partnership with Loyalty360, hosts this webinar to share implications derived from key learnings in The Loyalty Report 2015. Bond’s Scott Robinson and Sean Claessen will frame the conversation on resolving the tensions marketers face today as they relate to important brand loyalty topics, including:

  • The Loyalty Program, the New 2nd Marketing ‘P’ – loyalty as the bridge between brand promise and customer experience.
  • Program Ratings & Rankings – which programs garner top ratings and why are they winning?
  • Program Loyalty vs. Brand Loyalty – the program must serve the brand, not (just) the program.
  • Beyond Mobile App’athy – realizing mobile’s role in driving loyalty to the brand, and how to avoid the pitfalls affecting others.
  • Informaloyalty – learning about driving loyalty outcomes from brands without explicit loyalty programs.

Whether your brand is embarking on loyalty for the first time, or looking to revise and enhance an existing program, this webinar will reveal the key insights for marketers seeking better path forward.

The 2015 Loyalty Report, fielded in January of 2015, comprises a sample of over 11,000 North American consumers. On a year-over year basis the study qualifies shifts in consumer attitudes and behaviors—of which all decision makers need to stay apprised—related to the loyalty initiatives and programs for over 200 brands, across key sectors that include retail, consumer packaged goods, payments, entertainment and dining.

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